COKE IS TURNING INTO BOOZY

Coca-Cola is tapping into the canned cocktail craze with a boozy version of its Fresca soda.

In a partnership between Corona brewer Constellation Brands and Coke, the companies will launch Fresca Mixed, a spirit-based cocktail, later this year.

Fresca is the second non-alcoholic drink owned by Coke to be turned into a spiked version. In 2020, it successfully launched Topo Chico hard seltzer. Imagery and nutritional information for Fresca Mixed hasn't yet been released.

Constellation (STZB) and Coke said they are launching the product because Fresca is "experiencing a surge in popularity," because it's zero-calorie and has no sugar, making the 64-year-old beverage an optimal choice as a mixer.

Learn More