BYD LAUNCHES DENZA PREMIUM BRAND IN EUROPE TO SUPPORT EXPANSION

Chinese electric vehicle giant BYD launched on Monday its premium Denza brand in Europe, aiming to support its expansion in the region and compete with top-end German manufacturers such as BMW and Mercedes.

BYD sold over 4.2 million vehicles globally last year, with more than 90% of them in China. Sales of Denza - once a 50:50 joint venture with Mercedes and now fully owned by BYD - accounted for just over 3% of the group's total sales.

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